CHINESE GRAND PRIX 2025

21-23 march

We’re ready and raring to go, excited to be part of the Chinese Grand Prix—keeping your team on track and making the journey just as fun as the destination! It’s what we do best…

Days
Hours
Mins
Secs

Experience the Ultimate F1 Hospitality at the China 2025 Grand Prix

Sporting Events Organisation is proud to be behind the scenes of the highly anticipated China 2025 Grand Prix, ensuring a seamless and first-class experience for F1 teams, VIPs, and guests. From luxury hotel accommodations and premium race tickets to exclusive restaurant reservations and efficient transport solutions, we take care of every detail. Our mission is to deliver teams on time and in peak condition while providing an unforgettable experience for all. Let us handle the logistics so you can focus on the thrill of the race.

SEO is a Destination Management Company specialized in logistics and hospitality services for sporting events.

"While the clock ticks, we’re the team that gets everything right before it even starts."

SEOf1 is your go-to solution for seamless logistics in the most demanding locations. Specializing in getting teams and clients to the track on time, we handle every detail with precision—from arranging top-tier accommodations to navigating complex transport logistics. With expert local knowledge and trusted partnerships, we also provide professional translation services to ensure clear communication in any environment. Whether it’s tight schedules, challenging locations, or language barriers, SEOf1 delivers flawless coordination, so you can focus on what matters most.

Don't just take our word for it

Hear it from those who’ve experienced it firsthand!

"From check-in to trackside, we’ve got the drive to get you there"

As a part of F1, you know that every detail counts. Arriving at one of our top hotels, well-rested and ready, is just the beginning. The next challenge comes when it’s time to hit the track and bring your A-game. With SEOF1, we take care of everything, ensuring you get to the track on time, no matter how demanding the traffic. No stress, no distractions—just a smooth, hassle-free journey so your team can focus on what matters most: performance. We handle the logistics, so you can deliver your best, every time.

"When the track clears, the nightlife calls—exclusive venues for the ultimate post-session unwind."

After a busy day at the track, the right venue is key to relaxing and making a lasting impression. SEOf1 ensures access to exclusive spots where business and leisure come together perfectly. Whether it’s a VIP club, a stylish lounge, or a hidden gem, we create the ideal setting for unwinding and connecting. With our insider access and attention to detail, your evening away from the track starts now.

We work with the best

From electrifying parties to unparalleled Grand Prix packages, Amber Lounge delivers a high-octane, exclusive, and fully immersive F1 experience. Whether you’re looking to attract sponsors, engage new clients, or simply soak in the adrenaline-fueled atmosphere, our partnership between SEOF1 and amber lounge puts you at the center of the action. Kick off your next Grand Prix in style.

THE FOUNDER

Monica Colombelli Head

Monica Colombelli founded SEO International SRL 25 years ago in Bologna-Italy, moved to London in 2005. SEO has been working in different areas but for the last 20 years, the prime focus has been on Formula1 Grand Prix, offering turn key services for Teams, Media, Suppliers and Individuals, as well as Sponsors and Corporates.

team works

SEO has one big advantage—we are a Destination Management Company. We go on-site ahead of time to assess every detail of the event, ensuring seamless coordination. We work with the best local suppliers to make sure everything runs smoothly and flawlessly.

We would love to help your team stay on track, stress-free, and feel like they have had the VIP experience.

IT'S WHAT WE DO...

Acommodation

We find the best hotels in the best locations, at the best price! (Distance from Formula1 circuit / City centre), cost effectiveness and quality take priority over any other detail, therefore we carefully select accommodation solutions one year in advance.

Transportation

We know how important transportation is for the teams, sponsors and clients we look after. We personally inspect the vehicles to make sure they come up to our standard, we put clear SEO markings on the sides of the vehicles and the drivers and interpreters wear a SEO uniform in order to be easily identifiable in any busy city.
20 Interpreter

Interpreters

We have a selection of professional interpreters to break the language barriers and answer questions and concerns.

Shanghai Tours

During events, we accompany our guests on organized guided tours.

Paddock Club

We provide Paddock Club Passes Grand Stand Tickets and “ad hoc” services organization.

Events & Parties

We provide invitations and tickets to the most exclusive Parties such us Amber Lounge and others …

SEO the world over

Request information