The Miami Grand Prix marks the debut of F1’s urgent rule fixes. After driver backlash and safety scares, the FIA’s new regs cut max energy recharge from 8MJ to 7MJ per lap, boost peak superclip power to 350kW (up from 250kW), and cap race boost at +150kW to reduce dangerous speed gaps. Miami will test these changes—can they bring back flat-out racing while keeping the spectacle safe and thrilling? The paddock’s holding its breath
Sporting Events Organisation is proud to support some of the world’s most iconic FORMULA 1 events, delivering seamless, first-class experiences for teams, VIPs, and guests. From luxury accommodations and premium track access to exclusive dining and reliable transport, we handle every detail. Our mission is simple: get teams to the race on time and in peak condition while creating unforgettable moments along the way. Leave the logistics to us—so you can focus on the race.
SEO is a Destination Management Company specialized in logistics and hospitality services for sporting events.
SEO is your go-to solution for seamless logistics in the most demanding locations. Specializing in getting teams and clients to the track on time, we handle every detail with precision—from arranging top-tier accommodations to navigating complex transport logistics. With expert local knowledge and trusted partnerships, we also provide professional translation services to ensure clear communication in any environment. Whether it’s tight schedules, challenging locations, or language barriers, SEO delivers flawless coordination, so you can focus on what matters most.
Hear it from those who’ve experienced it firsthand!
In the world of FORMULA 1, every detail counts. Arriving at one of our top hotels, well-rested and ready, is just the beginning. The next challenge comes when it’s time to hit the track and bring your best performance. With SEO, we take care of everything, ensuring you get to the track on time, no matter how demanding the traffic. No stress, no distractions—just a smooth, hassle-free journey so your team can focus on what matters most: performance. We handle the logistics, so you can deliver your best, every time.
After a busy day at the track, the right venue is key to relaxing and making a lasting impression. SEO ensures access to exclusive spots where business and leisure come together perfectly. Whether it’s a VIP club, a stylish lounge, or a hidden gem, we create the ideal setting for unwinding and connecting. With our insider access and attention to detail, your evening away from the track starts now.
From electrifying parties to unparalleled GRAND PRIX™ event packages, Amber Lounge delivers a high-octane, exclusive, and fully immersive experience. Whether you’re looking to attract sponsors, engage new clients, or simply soak in the adrenaline-fueled atmosphere, our collaboration between SEO and Amber Lounge puts you at the center of the action. Kick off your next FORMULA 1 event in style.
Monica Colombelli founded SEO International SRL 25 years ago in Bologna, Italy, and moved to London in 2005. SEO has worked across various sectors, but for the last 20 years, our primary focus has been on FORMULA 1 GRAND PRIX events. We offer turnkey services for teams, media, suppliers, individuals, sponsors, and corporate clients.
SEO has one big advantage—we are a Destination Management Company. We go on-site ahead of time to assess every detail of the event, ensuring seamless coordination. We work with the best local suppliers to make sure everything runs smoothly and flawlessly.
We would love to help your team stay on track, stress-free, and feel like they have had the VIP experience.
We find the best hotels in the best locations at the best price! Prioritizing distance from the FORMULA 1 circuit and city center, cost-effectiveness, and quality, we carefully select accommodation solutions up to one year in advance.
We have a selection of professional interpreters to break the language barriers and answer questions and concerns.
During events, we accompany our guests on organized guided tours.
We provide access to FORMULA 1 PADDOCK CLUB™ passes, grandstand tickets, and customized service organization.
We provide invitations and tickets to the most exclusive Parties such us Amber Lounge and others …
