monica@seof1.it
monicahead@seonet.co.uk
Mob: +39 347 939 3464
I was born in Massa Lombarda, Ravenna, Italy, in 1968. After studying at the Liceo Classico in Imola, I attended the University of Political Science in Bologna. My career in international business travel began with Emilia Viaggi in Bologna, where I coordinated group travel for medical conferences held around the world.
Later, in Paris, I joined Alitalia Airlines—first working in check-in, and then moving to the marketing department dedicated to VIP Club travellers.
Upon returning to Bologna, I founded SEO Special Events Organization srl. I developed expertise in preparing luxury villas and prestigious venues for VIP guests attending trade fairs, conferences, and concerts. Beyond securing the location, I managed every aspect surrounding the event, offering fully tailored, turnkey services.
During this time, I also became involved with sailing regattas as a class secretary, eventually taking on full organization for sponsors such as Champagne Mumm and Audi. That partnership led to two remarkable experiences: managing the “Sailors Club” during the Tour de France à la Voile, and leading bespoke cycling tours focused on champagne and wine tasting.
One day, a Formula 1 agency reached out for help securing accommodations near a circuit. That single request sparked a global journey—organizing logistics for teams in Imola, Monte Carlo, Monza, and eventually every Grand Prix worldwide. In 2004, we handled operations for the inaugural Chinese Grand Prix—a service that continues to this day. Over the years, our footprint has grown to include races in India, Korea, Russia, Turkey, and more.
I’ve always been passionate about creating publications. Over the years, I’ve had the pleasure of producing a range of titles for the Formula 1 world—highlighting the energy of the sport and celebrating the remarkable individuals within it. Each project has been a true labor of love.
More recently, I took on a special challenge: compiling a collection of personal stories about my husband, Sir Patrick Head. Rather than a formal biography, this book brings together memories from friends and colleagues across the paddock—an intimate look into decades of shared experiences and camaraderie.
In late 2024, I launched a deeply personal project to gather stories from the paddock about my husband. The response was overwhelming, with many friends generously sharing heartfelt anecdotes.
This isn’t just a book—it’s a family keepsake, a timeless tribute to a life lived at the heart of racing. I’m forever grateful to everyone who contributed.
In 2017, I introduced Concierge—a project designed to support Formula 1 travellers. With just five curated magazine issues, we established a vision that still guides us in today’s increasingly digital world.
